Bad reps. Long hours. Low budgets. Declining sales. No respect. You may experience some of these and the causes aren’t always entirely under your control. The last thing you need is someone who thinks they know more than you do or acts like they’re competing for your job.
NOBODY knows more about your circumstances or the challenges of marketing your organization, than you. So why do other marketing professionals act like they have all the answers or the latest, best solution? Probably because they feel like they’ve got something to prove and this actually comes from a lack of their own confidence.