The art of communication

If a traditional artist’s work doesn’t sell, then they’ll let themselves or their family down. Today, art is most commonly seen in marketing. If an advertising agency’s work fails to sell, then the hopes and dreams of an entire organization and its staff may never be realized, with their time and money wasted.

Consider this simple case study.
A drug rehabilitation center tested two different headlines for its website:

“Your Addiction Ends Here”

“If You Think You Need Rehab, You Do”

With this one change, the second headline obtained 400% more clicks.


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