Ever notice how shaking is associated with being nervous? Maybe you’ve experienced this. The back and forth movement of shaking is actually a symptom of wanting to be something but can’t, needing to do something but won’t, wanting to get something-but can’t have it, want it-can’t, need to-won’t, happy-sad, success-failure, survive-succumb, life-death, etc., etc., etc., at a faster and faster pace until, you actually shiver, shudder or have the sensation of shaking.
Maybe you’ve felt a bit of anxiety when it comes to making marketing decisions. It may not be as extreme as how you feel when you stand on the edge of a cliff (I want to stand here but can’t). Still, I’ll bet there have been times your nerves were tested when deciding how or if to proceed with a marketing strategy or project. This is compounded when you have your competition, other executives, associates, a boss, or possibly your significant other — pressuring you for success or failure.
This can create doubt, frustration and strain for you. As someone involved in marketing, you’ve probably got a bit of creative blood flowing through your veins. So, you may also wonder how your dream of how fun it would be developing marketing ideas has become so stressful. And how do you alleviate the anxiety?
It all comes down to people. You probably have pressure from people that think they know how marketing works, but don’t. Or, you’ve had people (possibly even marketing “professionals”) give you advice or promises that haven’t worked out. Worse, you’ve had to deal with salesmen.
If you could strike up a relationship with someone you trust, someone with diverse marketing experience, a person that isn’t trying to pitch one particular marketing product, process or technique and most importantly — somebody that understands what you are going through, that has helped others through it and wants to help you — reach out to that person and get to know them. Who knows, you might find a new friend that can help take your marketing stress and make it their own, allowing you to relax, until the next marketing challenge comes along.
If you are a Robin Hood of marketing, look for and find your Friar Tuck. I guarantee (link) this bond will help alleviate your marketing anxiety and you’ll be on your way to creating a band of merry men and women ; )
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– Gina Taranto, Major Gift Planning Coordinator, National Multiple Sclerosis Society