Out of all the valuable products or services your organization offers, it’s important to choose just one to push, OR determine that your entire firm needs a marketing overhaul. Otherwise, your promotional efforts can become too confusing for your team and the audience you’re pitching.
Nobody knows more about the stuff you need to sell, than the people in your company. This makes it easy to come up with lots of benefits that you can market with. However, finding out what your existing or prospective customers want most from you is more important. So, find out and market with that.
No matter how inventive the designing and distributing of your marketing is planned, it often goes undone because of time and money barriers. Don’t let this stop you. You have something extremely worthwhile to sell, so get it out there no matter how imperfect things are – and promote!